Healthcare Leadership Case Study 2
Mini Case Study # 2:
Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
product
price
place
promotion
This assignment should require 2 – 4 pages of text (including cover and reference pages). References must be taken from the class, or UMUC online library.
Written projects must:
- be typed, double-spaced, in 12-point Times New Roman or Arial font, with margins no wider than one inch
- have a title page with your name, the course name, the date, and the instructor’s name.
- all the submissions must be in your own words, with correctly cited direct quotes and paraphrases taking no more than 15% of the text.
- have a bibliography of sources used. You may not cite Wikipedia as a research source.
- be prepared using word processing software (Microsoft Word preferred). Projects may not be submitted in .pdf or .docm
- Note: Paper should be in APA format with no plagiarism
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90–100 |
Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments. |
P.s. let me know if you need the long in information for the library references
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